Information, Identity and Intent

Adrenalan’s vision is based on providing our clients with the independent advice they need to enhance their organisations, with a focus on their information, identity & business intent journeys.

Coverage of Information, Identity & Intent

Let's start with the three ‘I’s – Information, Identity & Intent – and how do they help our clients focus on their business?

Let’s start with how we're defining them and some of the basics that are involved in their respective journeys.


Information is the core ‘what’ that most organisations are made of. This is not only your classic information assets such as customer records databases and payroll but also Intellectual Property (what would your competitors most want to take from you?) and key business processes that underpin how you work. Do you know what your most critical assets really are?

Our Information Journey provides a path of what you may need to cover, from idea to reality, for delivery of an information related project.

The Information Journey (high level)
The Information Journey (high level)

The image above highlights the high-level topics for the information journey - any engagement will delve far deeper into each heading, depending on what's necessary for your delivery needs.


Identity is the ‘who’ in and around your organisation. It’s no longer enough to know your staff and your customers but each and every entity that interacts with you is a ‘who’ that needs to be on your business radar. Partnering companies (and their staff), sub-contractors, customers, (current and previous) staff, bankers, accountants, lawyers… if you interact with someone or something, you need to know who or what it is and how you plan to allow for that interaction.

Our Identity Journey provides a path of what you may need to cover, from idea to reality, for delivery of an identity related project.

The Identity Journey (high level)
The Identity Journey (high level)


A business’s intent can be far more basic than a ‘vision’ or a ‘strategy’, it forms the most core ‘why’ that drives the organisation. Do you know why you do what you do? Do your vision, strategy and delivery actually match your business intent?

The Intent Journey looks simpler than the Information and Identity Journeys... but this is the Journey that defines your organisation's road to success. Everything that you do in your organisation should be traceable back to this journey.

The Intent Journey (high level)
The Intent Journey (high level)